Your Privacy Matters to Us
At Mattressmust.com, we respect your privacy and are committed to protecting your personal information. This privacy policy explains how we collect, use, store, and protect your information when you visit our website, interact with our content, or use our services.
We believe in transparency, so we’ve written this policy in plain language to help you understand exactly what information we collect and how we use it. If you have any questions after reading this policy, please contact us at contact@mattressmust.com.
Information We Collect
Information You Provide Directly
When you interact with our website, you may choose to provide us with certain information, including:
Contact Information:
- Name and email address when you subscribe to our newsletter
- Contact details when you reach out to us with questions or feedback
- Information you provide in comments or reviews
Preferences and Interests:
- Sleep preferences and mattress requirements you share
- Product interests and shopping preferences
- Feedback and suggestions about our content
Communication Records:
- Emails, messages, or other communications you send to us
- Your responses to surveys or feedback requests
- Customer service interactions and support tickets
Information We Collect Automatically
When you visit our website, we automatically collect certain technical information through various technologies:
Website Usage Data:
- Pages you visit and time spent on each page
- How you navigate through our website
- Links you click and content you interact with
- Search terms you use on our site
- Referring websites that brought you to our site
Device and Browser Information:
- Your IP address and general geographic location
- Browser type, version, and settings
- Operating system and device type
- Screen resolution and display settings
- Time zone and language preferences
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience and gather analytics data. These technologies help us:
- Remember your preferences and settings
- Analyze website traffic and user behavior
- Improve our content and user experience
- Measure the effectiveness of our recommendations
How We Use Your Information
Primary Uses
We use the information we collect to:
Provide Our Services:
- Deliver the content, reviews, and recommendations you’re looking for
- Personalize your experience based on your interests and preferences
- Respond to your questions, comments, and support requests
- Send you newsletters and updates you’ve subscribed to
Improve Our Website:
- Analyze how visitors use our website to identify areas for improvement
- Test new features and optimize our content layout
- Monitor website performance and fix technical issues
- Understand which content is most valuable to our users
Business Operations:
- Comply with legal obligations and protect our rights
- Prevent fraud and ensure website security
- Maintain business records and analytics
- Support our affiliate partnerships and business relationships
Marketing and Communications
With your consent, we may use your information to:
- Send you newsletters about new mattress reviews and sleep tips
- Share special offers from our trusted retail partners
- Notify you about website updates and new features
- Conduct surveys to better understand your needs
You can opt out of marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
Information Sharing and Disclosure
When We Share Information
We may share your information in the following limited circumstances:
With Service Providers: We work with trusted third-party companies that help us operate our website and provide our services, including:
- Website hosting and security services
- Email delivery and newsletter management
- Analytics and website optimization tools
- Customer support and communication platforms
These service providers only have access to the information necessary to perform their specific functions and are contractually obligated to protect your information.
For Legal Reasons: We may disclose your information if required by law or if we believe in good faith that such disclosure is necessary to:
- Comply with legal processes, court orders, or government requests
- Protect our rights, property, or safety, or that of our users
- Investigate and prevent fraud or security breaches
- Respond to emergencies involving potential harm to individuals
Business Transfers: If our business is sold, merged, or otherwise transferred, your information may be part of that transaction. We will notify you of any such change and ensure your information continues to be protected under this privacy policy.
Information We Do Not Share
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. While we may earn commissions through affiliate relationships, this does not involve sharing your personal data with mattress manufacturers or retailers.
Cookies and Tracking Technologies
Types of Cookies We Use
Essential Cookies: These cookies are necessary for our website to function properly and cannot be disabled. They help with basic functions like page navigation, secure connections, and remembering your privacy preferences.
Analytics Cookies: We use analytics services like Google Analytics to understand how visitors interact with our website. These cookies help us collect data that allows us to measure audience engagement and site statistics, which helps us improve our content and user experience.
Preference Cookies: These cookies remember your choices and preferences, such as your location for relevant product recommendations or your newsletter subscription preferences.
Marketing and Advertising Cookies: With your consent, we may use cookies to show you relevant advertisements and measure their effectiveness. These cookies may track your browsing behavior across different websites.
Managing Your Cookie Preferences
You have control over the cookies we use on our website. While essential cookies are necessary for our website to function, you can manage other cookies through your browser settings or our cookie consent banner.
Most web browsers allow you to:
- View and delete existing cookies
- Block cookies from specific websites
- Block all cookies (though this may affect website functionality)
- Be notified when cookies are set
You can also opt out of interest-based advertising through industry tools like the Digital Advertising Alliance’s opt-out page or the Network Advertising Initiative’s opt-out tool.
Your Rights and Choices
General Rights
Regardless of your location, you have certain rights regarding your personal information:
Access: You can request information about what personal data we have about you Correction: You can ask us to correct inaccurate or incomplete information Deletion: You can request that we delete your personal information Portability: You can request a copy of your data in a commonly used format Objection: You can object to certain uses of your information
Rights for California Residents
If you’re a California resident, the California Consumer Privacy Act (CCPA) provides additional rights, including the right to opt out of the sale of personal information. You also have the right to:
- Know what categories of personal information we collect and how we use it
- Request specific pieces of personal information we’ve collected about you
- Delete personal information we’ve collected (subject to certain exceptions)
- Opt out of the sale or sharing of your personal information
- Not be discriminated against for exercising your privacy rights
Rights for European Union Residents
If you’re in the European Union, the General Data Protection Regulation (GDPR) provides additional protections, including:
- The right to withdraw consent at any time
- The right to lodge a complaint with your local data protection authority
- Enhanced rights around automated decision-making and profiling
- Stronger protections for sensitive personal information
How to Exercise Your Rights
To exercise any of these rights, please contact us at contact@mattressmust.com. We will respond to your request within the timeframes required by applicable law (typically 30 days for GDPR requests and 45 days for CCPA requests).
When contacting us, please include:
- Your full name and email address
- A clear description of your request
- Any relevant details that help us locate your information
We may need to verify your identity before processing certain requests to protect your privacy and security.
Data Security and Protection
Security Measures
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:
Technical Safeguards:
- Encryption of data in transit using secure protocols (HTTPS)
- Regular security assessments and vulnerability testing
- Access controls and authentication measures
- Secure data storage with reputable hosting providers
Organizational Safeguards:
- Employee training on privacy and security practices
- Limited access to personal information on a need-to-know basis
- Regular review and update of our privacy practices
- Incident response procedures for potential security breaches
Data Breach Response
In the unlikely event of a data breach that could affect your personal information, we will:
- Investigate and contain the breach promptly
- Notify relevant authorities as required by law
- Inform affected users about the nature of the breach and steps they should take
- Take additional measures to prevent future incidents
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this privacy policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Account Information: Retained while your account is active and for a reasonable period afterward Analytics Data: Typically retained for 26 months in accordance with Google Analytics settings Marketing Communications: Retained until you unsubscribe or request deletion Legal Records: Retained as required by applicable laws and regulations
Third-Party Services and Links
External Websites
Our website contains links to third-party websites, including mattress manufacturers, retailers, and other resources. These external websites have their own privacy policies and practices that we do not control. We encourage you to review the privacy policies of any third-party websites you visit.
Analytics and Advertising Services
We use various third-party services to improve our website and provide relevant content:
Google Analytics: We use Google Analytics to understand website traffic and user behavior, and we’ve configured it to align with applicable privacy regulations
Social Media Platforms: We may use social media plugins and sharing tools that could collect information about your interactions
Advertising Networks: We may participate in advertising networks that show relevant ads based on your interests
Each of these services has its own privacy policy and data practices. We select service providers that demonstrate strong privacy protections, but we encourage you to review their policies directly.
International Data Transfers
Our website is hosted in the United States, and we primarily serve users in the United States. If you access our website from other countries, your information may be transferred to, stored, and processed in the United States.
For users in the European Economic Area, we ensure that any international transfers of personal data are protected by appropriate safeguards, such as adequacy decisions or standard contractual clauses approved by the European Commission.
Children’s Privacy
Our website is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly.
Parents and guardians should monitor their children’s internet activities and educate them about sharing personal information online.
Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We recognize that using outdated privacy policies creates immediate compliance gaps, so we regularly review and update our policy to reflect current requirements.
How We Notify You of Changes
Minor Changes: For minor updates that don’t materially affect your rights, we will post the updated policy on our website with a new “Last Updated” date.
Material Changes: For significant changes that could affect how we handle your personal information, we will:
- Provide prominent notice on our website
- Send email notifications to subscribers
- Provide additional time for you to review the changes before they take effect
Your continued use of our website after any changes indicates your acceptance of the updated privacy policy.
Global Privacy Control and Browser Signals
We recognize and respond to Global Privacy Control (GPC) signals and other similar browser-based opt-out mechanisms. If your browser or device sends a GPC signal, we will treat it as a request to opt out of the sale or sharing of your personal information, where applicable.
Contact Information and Privacy Inquiries
Data Protection Officer
For privacy-related questions, concerns, or requests, please contact us at:
Email: contact@mattressmust.com
Subject Line: Privacy Policy Inquiry
Response Timeframes
We take privacy inquiries seriously and aim to respond promptly:
- General questions: Within 5 business days
- Rights requests (access, deletion, etc.): Within 30-45 days as required by law
- Data breach concerns: Within 24 hours
Complaints and Concerns
If you have concerns about how we handle your personal information, please contact us first so we can work to resolve the issue. You also have the right to lodge a complaint with relevant data protection authorities in your jurisdiction.
Effective Date and Legal Basis
This privacy policy is effective as of August 6, 2025, and applies to all information collected on or after this date. Our legal basis for processing your personal information includes:
- Consent: When you voluntarily provide information or agree to cookies
- Legitimate Interests: For website analytics, security, and business operations
- Legal Compliance: To meet our legal obligations and respond to lawful requests
- Contractual Necessity: To provide services you’ve requested